25 Monday Apr 2016
Tags
Customer Relationship Management, Dunkin Donuts, Foot Locker, The Container Store, Video Contests
For those who have always wanted to star in a major advertising campaign, but are not quite willing to give …
22 Friday Apr 2016
Posted in Chapter 05: Customer Buying Behavior
The catwalks at the big fashion shows have long been exciting, experiential events. Celebrities and fashion mavens stake out seats …
22 Tuesday Mar 2016
According to Williams-Sonoma, the high-end kitchen wares retailer has “always been about building a sense of community around food.” Thus …
18 Friday Mar 2016
When it comes to appealing to Millennials, retailers have to consider more than just young consumers; they need to think …
16 Wednesday Mar 2016
Returns and the logistics associated with them have always been an issue for retailers: What is a store to do …
15 Tuesday Mar 2016
Posted in Retail Tidbits
How can retailers compete with Amazon, which continues to wow with its innovations, rapid delivery options, successful appeal to consumers, …
14 Monday Mar 2016
Tags
When it comes to raising and testing radical ideas for retailing, Zappos ranks among the most active firms. Consider some …
10 Thursday Mar 2016
Posted in Retail Tidbits
Some recent tests, conducted by The North Face with an innovative Expert Personal Shopper program, suggests that there is much …
10 Thursday Mar 2016
Almost invariably, discussions about robots spark fantastic visions of a future in which no one has to do housework anymore, …
08 Tuesday Mar 2016
For consumers who do their grocery shopping through electronic channels, such as those maintained by FreshDirect, the device they …
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