Most retailers, in order to stay competitive, are mining data to understand what customers want and how to get them …
Using Data to Stage-Manage Paths to the Prescription Counter
14 Wednesday Aug 2013
14 Wednesday Aug 2013
Most retailers, in order to stay competitive, are mining data to understand what customers want and how to get them …
25 Tuesday Jun 2013
Posted in Chapter 13: Buying Merchandise
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In April, there were deadly fires in several Bangladesh factories as well as one factory collapse that killed more than …
13 Thursday Jun 2013
Best Buy’s CEO, Hubert Joly, has resolutely argued that Best Buy has a place in a world that is increasingly …
17 Friday May 2013
Posted in Chapter 13: Buying Merchandise
In March, the U.S. Supreme Court ruled in favor of a Thai student who was being sued by a book …
05 Sunday May 2013
Martha Stewart is once again in the middle of a big controversy. The controversy revolves around whether or not Martha …
22 Monday Apr 2013
Customers used to have to shop in two completely different worlds: luxury or mass market. However, recently, many manufacturers and …
17 Sunday Feb 2013
7-Eleven convenience stores are best known for Big Gulps, Slurpees, and nachos. 7-Eleven is now revamping its strategy to appeal …
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