17 Thursday Sep 2020
Posted in Chapter 18: Customer Service
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When it comes to health care, people’s needs have grown far more sophisticated but also more challenging, pressured by shifting …
15 Tuesday Sep 2020
Cautioned constantly to keep washing their hands to limit the spread of the novel coronavirus, many consumers make the seemingly …
09 Wednesday Sep 2020
The old saying that beauty is only skin deep reflects the ethical recognition that appearances are superficial and less important …
07 Monday Sep 2020
The subscription business model has steadily spread, moving away from traditional print publications and toward such market sectors as clothing, …
03 Thursday Sep 2020
There are Nike stores, and then there are Nike stores. But regardless of whether you visit a House of Innovation, …
01 Tuesday Sep 2020
Posted in Chapter 07: Financial Strategy
There are various metrics to measure a retailer’s performance as we detail in chapter 6. On nearly every one of …
26 Wednesday Aug 2020
There is little doubt that leggings and sweatpants are more comfortable than dress pants or a pencil skirt. Once a …
24 Monday Aug 2020
Posted in Chapter 05: Customer Buying Behavior
Outlet stores and malls might once have implied a low cost or lower end setting, but that reputation largely has …
20 Thursday Aug 2020
The online operations might not be the most sophisticated—there are no real-time inventory updates or cutting-edge robot assistants available—but China’s …
18 Tuesday Aug 2020
With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …
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