There is, as the saying goes, no such thing as a free lunch—or a free delivery. Consumers might enjoy, and …
Will Irrational Shipping Prices Doom Brick and Mortar Stores?
04 Thursday May 2017
Tag Archives: Multichannel Retailing
Can Augmented Reality Solve the Virtual Dressing Room Problem?
18 Tuesday Apr 2017
With its DressingRoom app, The Gap seeks to give consumers a means to anticipate how a particular outfit will look …
Zappos Takes to the Road to Connect with Consumers
06 Thursday Apr 2017
Taking inspiration from rock stars throughout history, Zappos has decided to haul a 40-foot shipping container around the country to …
How Can Retailers Make Online Reviews More Useful?
27 Monday Feb 2017
Tags
Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
Rent the Runway Snapchats Customers the Right Fit
11 Friday Nov 2016
For the fashion rental retailer Rent the Runway, getting a customer’s order right is critical on multiple levels. Most customers …
Sephora Is Driving Mobile Ads with Tinder-Like Features and Digital Mad Libs
06 Thursday Oct 2016
Sephora already has a sophisticated multichannel retailing strategy in place, leveraging its stores, website, and mobile apps in enviable ways …
Wal-Mart’s Online Marketplace Picks Up Sellers and Momentum
28 Wednesday Sep 2016
It may be walmart.com, but on the retailer’s site, customers can shop the offerings of hundreds of retail sources, in …
Pokémon Go Showcases Potential of Augmented Reality in Retail
22 Thursday Sep 2016
Here’s a quick question: If you could make a $10 investment and increase your retail sales by an estimated 75 …
What’s Holding Back Scan & Checkout?
20 Tuesday Sep 2016
Long-standing promises and visions suggest that someday, consumers will be able to walk through grocery stores, scan items as they …
Amazon Is Said to Be Planning an Expansion into Retail Bookstores
19 Thursday May 2016
In the best suspense movies, the threat is often hidden, uncertain and unclear until the last minute. Is there a …
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