Shopping malls continue to grapple with the problem of declining store performance and the loss of well-known brands. In the …
Will Customer Tracking Help Save Shopping Malls?
07 Friday Jul 2017
Tag Archives: Retail Communication Mix
How Can Retailers Make Online Reviews More Useful?
27 Monday Feb 2017
Tags
Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
Can Retailers Inspire Greater Sales Using Pinterest?
26 Thursday Jan 2017
Posted in Chapter 15: Retail Communication Mix
Visitors to Pinterest, which is more of a “catalog of ideas” than a traditional social media platform, often rely on …
Wal-Mart CEO Doug McMillon’s Ad Was Designed to Burnish Retailer’s Image
16 Monday Jan 2017
Posted in Chapter 15: Retail Communication Mix
Walmart has taken some unprecedented steps in recent years, from energy efficiency initiatives to wage increases to employee training initiatives. …
Sephora Is Driving Mobile Ads with Tinder-Like Features and Digital Mad Libs
06 Thursday Oct 2016
Sephora already has a sophisticated multichannel retailing strategy in place, leveraging its stores, website, and mobile apps in enviable ways …
Penny-Pinching Millennials Are Keeping the Coupon Alive
18 Thursday Aug 2016
Posted in Chapter 15: Retail Communication Mix
The practice of couponing is alive and well; it even is bigger and better than traditional forms that required people …
H&M Is Trying to Find the Next Man Repeller
27 Wednesday Jul 2016
Posted in Chapter 15: Retail Communication Mix
Fashion should be about expressing an individual preference and style, not about attracting potential romantic partners. At least that’s the …
How Barneys Is Digitizing its New York City Flagship Store
09 Monday May 2016
The title of this article suggests that Barneys’ latest moves are all about digital. And though digital advances are clearly …
Does It Pay for Grocers to Give Free Fruit to Kids?
27 Wednesday Apr 2016
Childhood obesity is a serious and global problem. For parents, shopping with hungry kids who demand sugary snacks sometimes might …
Staples’ New Digital Tool to Help Small Biz
02 Wednesday Mar 2016
With its Quick Wins app, Staples is hoping to reach out to the small business owners who shop at its …
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