Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …
Do You Like Shopping Online or in the Store? Hybrid Shoppers Say, Why Not Both?
27 Thursday Jan 2022
Posted in Chapter 05: Customer Buying Behavior
Tag Archives: Customer Buying Behavior
La Niña, Hurricanes, and Snowbirds: How Various Uncontrollable Factors Combine to Drive Sales in Particular Regions
23 Tuesday Nov 2021
Posted in Chapter 05: Customer Buying Behavior
Lots of uncontrollable elements influence retail sales; lately, we’ve been focused largely on the unpredictable and vast effects of the …
Do People Really Need a Special Apple Polishing Cloth? Their Behavior Suggests They Don’t Care About the Logical Answer
17 Wednesday Nov 2021
Posted in Chapter 05: Customer Buying Behavior
Let’s start with the question in the title: Do people need the new Apple Polishing Cloth? The answer actually is …
So Are Retail Sales Back, or Are They Still Depressed by the Pandemic? Yes.
06 Wednesday Oct 2021
Posted in Chapter 05: Customer Buying Behavior
As one of the industries most affected by the COVID-19 pandemic, retailing has been frantically searching for insights into what …
Fashion Editors Were the Original Influencers, So Why Not Leverage Their Insights for Retail?
23 Tuesday Mar 2021
When it comes to fashion and beauty trends, magazine editors still wield considerable influence. They help determine which shades, styles, …
A Natural Experiment in How Consumers React to Environmental Changes
05 Thursday Nov 2020
Posted in Chapter 05: Customer Buying Behavior
For researchers who study how consumers behave, the COVID-19 pandemic has been a treasure trove of novel data. Their environment …
Getting Consumers into the TerraCycle Loop by Designing Stores for Container Returns
19 Monday Oct 2020
Tags
Customer Buying Behavior, Grocery, Retail Market Strategy, Store Layout, TerraCycle, visual merchandising
In grocery stores around the world—including Krogers in the United States, Carrefour locations in France, Tesco stores in the United …
Concierge Service in Outlet Malls: Novel Approaches to Get Shoppers What They Want
24 Monday Aug 2020
Posted in Chapter 05: Customer Buying Behavior
Outlet stores and malls might once have implied a low cost or lower end setting, but that reputation largely has …
Consumers Are Learning How to Respond to Sales Strategies
04 Wednesday Mar 2020
We previously wrote about some of the ethically questionable tactics that online retailers might use to get consumers to buy …
They See You When You’re Shopping
18 Tuesday Feb 2020
Tags
Customer Buying Behavior, Customer Relationship Management, Customer service, Luxury, Online retailing, Powerfront
When visitors to luxury brand websites put a product in their shopping cart, the retailer wants to respond right away, …
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