It’s easy to dunk on some brand collaborations. Why in the heck is KFC collaborating with a bunch of hip …
Sweet! You Can Now Buy Krispy Kreme Donuts at McDonald’s (in Louisville)
18 Wednesday Jan 2023
Blog Archives
A Home Away from Home Depot or Home Goods
16 Monday Jan 2023
Posted in Chapter 05: Customer Buying Behavior
While on vacation, people often imagine what it would be like to live in their getaway location. Could they be …
Paying More or Less for Pizza, Depending on the Time of Day: Can Dynamic Pricing Work for Restaurants?
11 Wednesday Jan 2023
Posted in Chapter 14: Retail Pricing
Late at night, after a concert or party or other social event, have you ever thought to yourself, “I would …
Customers Are Lovin’ McDonald’s’ New Adult Happy Meals
09 Monday Jan 2023
When McDonald’s announced the launch of its brand new, limited edition, adult-themed Happy Meals, customers quickly expressed how much they …
An Innovative Car-Buying Platform with Some Major Service Gaps
04 Wednesday Jan 2023
Posted in Chapter 18: Customer Service
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Carvana’s website offers a very simple, cool platform that allows shoppers to search for and buy used cars. Even cooler, …
It’s a Big One: Electric Vehicle Startup Rivian Recalls Nearly Every Vehicle It Has Ever Made
02 Monday Jan 2023
A year ago, the electric vehicle startup Rivian was celebrated as an industry “darling” and the next big competitor to …
Fashion Brands Increasingly Ask: Why Work Alone, When Collaboration Is So Much More Exciting (and Lucrative!)
28 Wednesday Dec 2022
Manolo Blahnik and Birkenstock may seem, at first glance, like they serve opposite segments of the broader high-end shoe market. …
Customers Say They Want Durability More Than Sustainability
21 Wednesday Dec 2022
Posted in Chapter 05: Customer Buying Behavior
For years, we’ve been hearing about how consumers are prioritizing sustainability in the products they spend their hard-earned money on—and …
Panera Is Serving up Small, Digital Order–Only Restaurants in Urban Markets
14 Wednesday Dec 2022
Can suburban favorite Panera make it in the big city? We’re about to find out! The fast-casual restaurant chain, known …
Upscale Consumers Are Shopping at Walmart
07 Wednesday Dec 2022
Posted in Chapter 05: Customer Buying Behavior
It’s been a rough economic year for many consumers, which has translated into a notably profitable economic year for the …
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