22 Wednesday Feb 2023
Posted in Chapter 06: Retail Market Strategy
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
20 Monday Feb 2023
Posted in Chapter 06: Retail Market Strategy
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Costco advertises its Kirkland Albacore Tuna as “dolphin safe,” seeking to appeal to environmentally conscious and animal-loving consumers. Only this …
15 Wednesday Feb 2023
TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
13 Monday Feb 2023
Posted in Uncategorized
For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …
08 Wednesday Feb 2023
In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …
06 Monday Feb 2023
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Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …
01 Wednesday Feb 2023
Posted in Chapter 15: Retail Communication Mix
Before the actual soccer matches of this year’s World Cup, Nike released a super fun and inventive—and long, at almost …
30 Monday Jan 2023
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Sustainable fashion is all the rage, and now fine jewelry may be getting in on the trend. Prada—the ultra-fancy, trend-setting …
25 Wednesday Jan 2023
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As we have recounted previously in these abstracts, Target was something of a game-changer when it came to introducing luxury, …
23 Monday Jan 2023
Posted in Chapter 15: Retail Communication Mix
There is a growing market for content, and accordingly, a growing range of sources for such valuable offerings. Although the …
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