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A Target Market that Meows: How Retailers Are Appealing to Pet “Parents” with Expanded Offerings

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If you live with a pet, at some point, you’ve probably had the terrible experience of finding some injury, illness, …

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Some Nonprofits Are Frowning Now: The End of the AmazonSmile Initiative

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Passive charity initiatives are easy and appealing to consumers. Simply by buying a particular product or visiting a restaurant on …

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