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Retailing Management

~ 11th Edition

Retailing Management

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How Much Will Travelers Pay to Sit Far Away from Screaming Babies?

26 Thursday Oct 2023

Posted by Retailing Management in Chapter 14: Retail Pricing

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Airline Industry, Retail Pricing, Travel

Girl Screaming On Airplane

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Once boarded and waiting for the other passengers to find their seats, nearly every airline traveler starts their own silent …

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What Can Retailers Do About Retail Theft?

24 Tuesday Oct 2023

Posted by Retailing Management in Chapter 12: Managing the Merchandise Planning Process

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Home Depot, INFORM Consumers Act, Managing the Merchandise Planning Process, Retail Theft, Walmart

Shoplifters will be prosecuted sign

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Inventory shrink is a broad category, referring to all the losses that retailers suffer due to mistakes, employee fraud, and …

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Try Now, Buy Later? Expanding Attempts to Leverage In-Store Sampling Tactics

19 Thursday Oct 2023

Posted by Retailing Management in Chapter 06: Retail Market Strategy

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Costco, Free Samples, Mondelez, Oreo, Retail Market Strategy, Sampling

people sampling peach

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Be honest: How many times, when your monthly budget just wasn’t going to last to cover all your meals, have …

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Some Really Big Shoes to Fill: How Whole Foods’ New CEO Imagines the Post-John Mackey Retail World

17 Tuesday Oct 2023

Posted by Retailing Management in Chapter 06: Retail Market Strategy

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Jason Beuchel, John Mackey, Retail Market Strategy, Whole Foods

Whole Foods

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John Mackey, the charismatic, compelling conscious marketer who came up with the concept of Whole Foods, ultimately ran the grocery …

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No More Free Refills? McDonald’s Attributes the Shift to Changing Consumer Behavior

12 Thursday Oct 2023

Posted by Retailing Management in Chapter 05: Customer Buying Behavior

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Consumer Buying Behavior, Delivery, Free refills, McDonald's, Remote pickup

Cup of McDonald's Cola Drink with Straw

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If no one comes in the store, does the store still need to offer in-person benefits, like free refills? At …

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Maize, Robin’s Egg Blue, Raw Sienna, and Cerise in a Vase: A Product Line Extension by Crayola

10 Tuesday Oct 2023

Posted by Retailing Management in Chapter 04: Multichannel and Omnichannel Retailing

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Crayola, Crayola Flowers, Flowers, Multichannel and Omnichannel Retailing

A bouquet of beautiful spring flowers for sale in the florist shop for the holiday.

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The colors included in its standard 64-crayon box might have shifted a little over time, but the perception of Crayola …

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TikTok: Home for Entertainment, Advertising, and Now Sales

05 Thursday Oct 2023

Posted by Retailing Management in Chapter 03: Digital Retailing

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Digital Retailing, influencer, TikTok, TikTok Shop

Small business owners

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The TikTok Shop is about to drop. Having long ago figured out how to monetize the content that appears on …

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Giving Advertisers Insights into In-Store Behaviors: How Sam’s Club Is Taking Omnichannel to New Levels

03 Tuesday Oct 2023

Posted by Retailing Management in Chapter 02: Types of Retailers, Chapter 04: Multichannel and Omnichannel Retailing

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Member Access Platform, Multichannel and Omnichannel Retailing, Sam's Club, Types of Retailers

The entrance to a Sam’s club store in Saint Louis, MO, USA.

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If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …

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Forget Movies: Movie Theaters Are Finding New Ways to Make Money

30 Wednesday Aug 2023

Posted by Retailing Management in Chapter 06: Retail Market Strategy, Chapter 12: Managing the Merchandise Planning Process

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AMC, cinemas, Diversification, movies

For movie theaters, some indicators are looking up as the post–COVID-19 economy continues to emerge. At AMC for example, sales …

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To Reach Global Markets, Luxury Brands Are Combining Forces

27 Sunday Aug 2023

Posted by Retailing Management in Chapter 07: Financial Strategy, Retail Tidbits

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financial strategy, international markets, luxury brand, merger

In Europe, the LVMH conglomerate is responsible for the vast majority of the luxury market; its name refers to Louis …

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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Articles by Chapter

  • Chapter 01: Introduction to the World of Retailing (19)
  • Chapter 02: Types of Retailers (84)
  • Chapter 03: Digital Retailing (21)
  • Chapter 04: Multichannel and Omnichannel Retailing (98)
  • Chapter 05: Customer Buying Behavior (89)
  • Chapter 06: Retail Market Strategy (194)
  • Chapter 07: Financial Strategy (50)
  • Chapter 08: Retail Locations (47)
  • Chapter 09: Retail Site Location (22)
  • Chapter 10: Information Systems and Supply Chain Management (106)
  • Chapter 11: Customer Relationship Management (54)
  • Chapter 12: Managing the Merchandise Planning Process (59)
  • Chapter 13: Buying Merchandise (68)
  • Chapter 14: Retail Pricing (76)
  • Chapter 15: Retail Communication Mix (62)
  • Chapter 16: Human Resources and Managing the Store (74)
  • Chapter 17: Store Layout, Design, and Visual Merchandising (60)
  • Chapter 18: Customer Service (74)
  • Retail Tidbits (128)
  • Uncategorized (6)

Tags

AI Amazon Artificial Intelligence Buying Merchandise China Customer Buying Behavior Customer Relationship Management Customer service CVS Delivery Ethics Fashion financial strategy Global Grocery Human Resource Management Ikea Information Systems Introduction to Retailing Kroger Luxury Macy's Malls Managing Merchandise Planning Managing the Store McDonald's Millennials Mobile Apps Multichannel Retailing Online retailing Pricing Retail Communication Mix Retail Locations Retail Market Strategy Retail Pricing Retail Tidbit Store Design Store Layout Supply Chain Management Target Technology Types of Retailers visual merchandising Walmart Whole Foods

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