27 Monday Feb 2017
Tags
Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
26 Thursday Jan 2017
Posted in Chapter 15: Retail Communication Mix
Visitors to Pinterest, which is more of a “catalog of ideas” than a traditional social media platform, often rely on …
16 Monday Jan 2017
Posted in Chapter 15: Retail Communication Mix
Walmart has taken some unprecedented steps in recent years, from energy efficiency initiatives to wage increases to employee training initiatives. …
06 Thursday Oct 2016
Sephora already has a sophisticated multichannel retailing strategy in place, leveraging its stores, website, and mobile apps in enviable ways …
18 Thursday Aug 2016
Posted in Chapter 15: Retail Communication Mix
The practice of couponing is alive and well; it even is bigger and better than traditional forms that required people …
27 Wednesday Jul 2016
Posted in Chapter 15: Retail Communication Mix
Fashion should be about expressing an individual preference and style, not about attracting potential romantic partners. At least that’s the …
09 Monday May 2016
The title of this article suggests that Barneys’ latest moves are all about digital. And though digital advances are clearly …
27 Wednesday Apr 2016
Childhood obesity is a serious and global problem. For parents, shopping with hungry kids who demand sugary snacks sometimes might …
02 Wednesday Mar 2016
With its Quick Wins app, Staples is hoping to reach out to the small business owners who shop at its …
09 Monday Nov 2015
Posted in Chapter 15: Retail Communication Mix
After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …
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