Sephora already has a sophisticated multichannel retailing strategy in place, leveraging its stores, website, and mobile apps in enviable ways …
Sephora Is Driving Mobile Ads with Tinder-Like Features and Digital Mad Libs
06 Thursday Oct 2016
Category Archives: Chapter 04: Multichannel and Omnichannel Retailing
Wal-Mart’s Online Marketplace Picks Up Sellers and Momentum
28 Wednesday Sep 2016
It may be walmart.com, but on the retailer’s site, customers can shop the offerings of hundreds of retail sources, in …
Pokémon Go Showcases Potential of Augmented Reality in Retail
22 Thursday Sep 2016
Here’s a quick question: If you could make a $10 investment and increase your retail sales by an estimated 75 …
What’s Holding Back Scan & Checkout?
20 Tuesday Sep 2016
Long-standing promises and visions suggest that someday, consumers will be able to walk through grocery stores, scan items as they …
Amazon Is Said to Be Planning an Expansion into Retail Bookstores
19 Thursday May 2016
In the best suspense movies, the threat is often hidden, uncertain and unclear until the last minute. Is there a …
These Direct-to-Consumer Brands Are Disrupting the Beauty Industry
13 Friday May 2016
Many brands of beauty products have literally been around for centuries, following a business model that has not changed very …
How Barneys Is Digitizing its New York City Flagship Store
09 Monday May 2016
The title of this article suggests that Barneys’ latest moves are all about digital. And though digital advances are clearly …
What If Online Shopping Isn’t More Eco-Friendly?
03 Tuesday May 2016
Let’s say you need a new comforter for your bed. If you drive to the store to choose and purchase …
FreshDirect Targets Multi-Device Strategies
08 Tuesday Mar 2016
For consumers who do their grocery shopping through electronic channels, such as those maintained by FreshDirect, the device they …
Omnichannel Comes of Age with New Index
04 Thursday Feb 2016
Let’s consider the state-of-the-art of omnichannel retail, as detailed in a recent index that the National Retail Federation, in conjuction …
You must be logged in to post a comment.