With a current market value of over $400 billion, Amazon is the undisputed king of online retailers. After successfully beating …
Amazon’s Ambitions Unboxed: Stores for Furniture, Appliances and More
10 Monday Jul 2017
Category Archives: Chapter 04: Multichannel and Omnichannel Retailing
Can Nordstrom.com Compete on Experience Over Price?
05 Wednesday Jul 2017
Online retailers have spoiled consumers with low prices, free shipping, and fast delivery. With such benefits, traditional brick-and-mortar stores with …
Will Struggling Retailers Find New Lives as Pure Play E-tailers?
30 Friday Jun 2017
What is the best way forward in today’s changing retail environment? That is the question that many brands are asking. …
Will Irrational Shipping Prices Doom Brick and Mortar Stores?
04 Thursday May 2017
There is, as the saying goes, no such thing as a free lunch—or a free delivery. Consumers might enjoy, and …
Can Augmented Reality Solve the Virtual Dressing Room Problem?
18 Tuesday Apr 2017
With its DressingRoom app, The Gap seeks to give consumers a means to anticipate how a particular outfit will look …
Zappos Takes to the Road to Connect with Consumers
06 Thursday Apr 2017
Taking inspiration from rock stars throughout history, Zappos has decided to haul a 40-foot shipping container around the country to …
How Can Retailers Make Online Reviews More Useful?
27 Monday Feb 2017
Tags
Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
Rent the Runway Snapchats Customers the Right Fit
11 Friday Nov 2016
For the fashion rental retailer Rent the Runway, getting a customer’s order right is critical on multiple levels. Most customers …
Sephora Is Driving Mobile Ads with Tinder-Like Features and Digital Mad Libs
06 Thursday Oct 2016
Sephora already has a sophisticated multichannel retailing strategy in place, leveraging its stores, website, and mobile apps in enviable ways …
Wal-Mart’s Online Marketplace Picks Up Sellers and Momentum
28 Wednesday Sep 2016
It may be walmart.com, but on the retailer’s site, customers can shop the offerings of hundreds of retail sources, in …
You must be logged in to post a comment.