There’s no doubt that digital channels represent a retail reality. But for some sellers, a fully digital presence is never …
Which Retail Sectors Still Require Physical Locations? The Relevance of Luxury and Deep Products
29 Wednesday Sep 2021
Category Archives: Chapter 04: Multichannel and Omnichannel Retailing
Does Amazon Rely Too Much on Consumers to Drive its Innovations?
14 Tuesday Sep 2021
Companies come up with new ideas through a variety of sources: in-house experts and designers, competitors’ moves, and consumers’ demands. …
One of the Oldest Brands Makes One of the Latest Moves: Levi’s Omnichannel Efforts
17 Monday May 2021
For much of American history, people have been wearing some version of Levi’s. To last that long, a brand needs …
People Need Cookies. How Will Girl Scouts Supply Them During COVID-19? Some Novel Approaches
02 Friday Apr 2021
For some consumers, Girl Scout cookie season is the high point of the year, better than the holidays or spring …
Scanning the Growing Uses of QR Codes
17 Wednesday Mar 2021
Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …
Another Catalog Bites the Dust: The End of IKEA’s Famous Printed Mailer
03 Wednesday Feb 2021
The IKEA catalog lasted nearly 70 years. First published and mailed in 1951, it was long a primary source of …
Digital Kitchen and a Drive Through: Chipotle’s Experiments with Digital Retailing
20 Wednesday Jan 2021
Noting that digital sales made up nearly half of all the orders leaving its restaurants in a recent quarter—a more …
Grocery Delivery Fulfillment Using So-Called Dark Stores: A Reimagined Use of Space in the Ecommerce Era
27 Tuesday Oct 2020
When retailers refer to their dark stores, they don’t mean turning out the lights in the stores themselves. Rather, they …
Livestreaming Fashion in China: Retail by Video
20 Thursday Aug 2020
The online operations might not be the most sophisticated—there are no real-time inventory updates or cutting-edge robot assistants available—but China’s …
From Stretch to High-Tech: Lululemon Moves Beyond Leggings to Push the Mirror In-Home Exercise Device
18 Tuesday Aug 2020
With a $1 million investment in a start-up company called Mirror, Lululemon tested the waters when it came to building …
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