06 Wednesday Oct 2021
Posted in Chapter 05: Customer Buying Behavior
As one of the industries most affected by the COVID-19 pandemic, retailing has been frantically searching for insights into what …
23 Tuesday Mar 2021
When it comes to fashion and beauty trends, magazine editors still wield considerable influence. They help determine which shades, styles, …
15 Monday Mar 2021
Posted in Chapter 05: Customer Buying Behavior
For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …
05 Thursday Nov 2020
Posted in Chapter 05: Customer Buying Behavior
For researchers who study how consumers behave, the COVID-19 pandemic has been a treasure trove of novel data. Their environment …
19 Monday Oct 2020
Tags
Customer Buying Behavior, Grocery, Retail Market Strategy, Store Layout, TerraCycle, visual merchandising
In grocery stores around the world—including Krogers in the United States, Carrefour locations in France, Tesco stores in the United …
24 Monday Aug 2020
Posted in Chapter 05: Customer Buying Behavior
Outlet stores and malls might once have implied a low cost or lower end setting, but that reputation largely has …
04 Wednesday Mar 2020
We previously wrote about some of the ethically questionable tactics that online retailers might use to get consumers to buy …
18 Tuesday Feb 2020
Tags
Customer Buying Behavior, Customer Relationship Management, Customer service, Luxury, Online retailing, Powerfront
When visitors to luxury brand websites put a product in their shopping cart, the retailer wants to respond right away, …
31 Friday Jan 2020
Tags
Customer Buying Behavior, Customer service, Noishaf Bazaar, Online retailing, Retail Communication Mix, Types of Retailers
Imagine you’re a fashionable, environmentally conscious young professional, hired into your first job. Your company sends you to, say, Dubuque, …
18 Monday Feb 2019
Retail practitioners and academics have long relied on a simple segmentation concept: For some products, consumers demand to be able …
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