The proverbial last mile in supply chains—which refers to the point that the product transfers from the retailer’s possession to …
Modern Last Mile Options: Getting Products into Customers’ Hands in Novel and Varied Ways
29 Monday Mar 2021
Category Archives: Chapter 06: Retail Market Strategy
Piggybacking on Prime Day: How Target Is Trying to Use Amazon’s Biggest Sale to Its Advantage
09 Tuesday Feb 2021
Posted in Chapter 06: Retail Market Strategy
Each year, Amazon’s Prime Day sale is a big deal—both in terms of the savings available to customers and with …
Competitive Developments in the Pharmacy Market
22 Friday Jan 2021
Posted in Chapter 06: Retail Market Strategy
Some radical changes are afoot in the U.S. retail pharmacy market. In announcements released just days apart, both Amazon and …
Lemons Are to Lemonade as Distressed Retailers Are to Success for Retail Ecommerce Ventures
23 Friday Oct 2020
Posted in Chapter 06: Retail Market Strategy
Even if the prospects for retail brands’ future success are bleak, they retain certain valuable features, including the intellectual property …
Getting Consumers into the TerraCycle Loop by Designing Stores for Container Returns
19 Monday Oct 2020
Tags
Customer Buying Behavior, Grocery, Retail Market Strategy, Store Layout, TerraCycle, visual merchandising
In grocery stores around the world—including Krogers in the United States, Carrefour locations in France, Tesco stores in the United …
Fashion from Home: The Retail Challenge of Selling Professional Dress to People Working Remotely
26 Wednesday Aug 2020
There is little doubt that leggings and sweatpants are more comfortable than dress pants or a pencil skirt. Once a …
Prime Competition: The Arrival of Walmart+
03 Monday Aug 2020
Tags
Amazon, Amazon Prime, Customer service, Introduction to Retailing, Retail Market Strategy, Walmart
Although Walmart might prefer to avoid a direct, head-to-head comparison, it’s hard not to consider the offerings involved in its …
Retail Tidbit: Does Adding Alcohol Enhance the In-Store Experience?
30 Thursday Apr 2020
A known side effect of alcohol consumption is diminished inhibitions. If retailers want to overcome shoppers’ inhibitions about shopping and …
Progressive Lending by Best Buy: Flexible Leasing Options or Exploitative Practice?
28 Tuesday Apr 2020
At Best Buy stores, consumers without access to traditional credit cards or ready cash on hand have a new way …
Are Limited Introductions of Sustainable Fashion Really Sustainable?
22 Wednesday Apr 2020
The notion of introducing a limited run of an innovative product is nothing new, and in the fashion industry, these …
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