In fall of 2012, India announced a relaxation in its foreign investment rules. Global retail giant, Walmart, set out …
Bad Roads, Red Tape, Burly Thugs Slow Walmart’s Passage in India
17 Sunday Mar 2013
Category Archives: Chapter 06: Retail Market Strategy
Swarming a Book Online
12 Tuesday Mar 2013
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Amazon, Customer Relationship Management, Customer reviews, Online retailing, Retail Communication Mix, Retail Market Strategy
Customer reviews of books available for sale on Amazon are becoming attack weapons that can severely impact the sales and …
Barnes & Noble, the Last Big Bookseller Standing: But for How Long?
08 Friday Mar 2013
Barclay’s estimates that Barnes & Noble will have a cumulative three year loss of around $700 million. While Barnes & …
Canada: Target’s next bull’s eye
06 Wednesday Mar 2013
Posted in Chapter 06: Retail Market Strategy
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Starting in March, Target will begin its first efforts at global expansion outside of the United States by opening the …
Retail Goes Personal: How to Create the Stores Shoppers Want
04 Monday Mar 2013
Although e-commerce continues to grow and innovate at a blistering rate, there are many customers who still want to shop …
7-Eleven Shifts Focus to Healthier Food Options
17 Sunday Feb 2013
7-Eleven convenience stores are best known for Big Gulps, Slurpees, and nachos. 7-Eleven is now revamping its strategy to appeal …
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