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What happens when an ethical brand gets bought by an international conglomerate? Anecdotal evidence suggests that such mergers often make …
The Body Shop Gets Bodied by New Owners and Creditors
06 Monday May 2024
Category Archives: Chapter 06: Retail Market Strategy
A Wrinkle in Segmentation: The SephoraKids
25 Monday Mar 2024
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A conventional segmentation approach for skincare and beauty brands relies on consumers’ current needs. People with dry skin get targeted …
Using AI to Navigate the Rock and Hard Place of Retail Returns
22 Thursday Feb 2024
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Talk about being stuck between the Scylla and Charybdis. Retailers love it when shoppers buy more; it’s a central goal …
Once the Technology of the Future, Self-Checkout Is Becoming a Burden of the Past
15 Thursday Feb 2024
Posted in Chapter 06: Retail Market Strategy
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Most of the time, these abstracts refer to how retailers are experimenting with and implementing exciting, cutting-edge technology to transform …
Costco’s Appeal Is as Good as Gold—Literally
18 Thursday Jan 2024
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How can a company known for its $1.50 hotdogs also make a mark by selling gold bars? For Costco, the …
Try Now, Buy Later? Expanding Attempts to Leverage In-Store Sampling Tactics
19 Thursday Oct 2023
Posted in Chapter 06: Retail Market Strategy
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Be honest: How many times, when your monthly budget just wasn’t going to last to cover all your meals, have …
Some Really Big Shoes to Fill: How Whole Foods’ New CEO Imagines the Post-John Mackey Retail World
17 Tuesday Oct 2023
Posted in Chapter 06: Retail Market Strategy
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John Mackey, the charismatic, compelling conscious marketer who came up with the concept of Whole Foods, ultimately ran the grocery …
Forget Movies: Movie Theaters Are Finding New Ways to Make Money
30 Wednesday Aug 2023
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For movie theaters, some indicators are looking up as the post–COVID-19 economy continues to emerge. At AMC for example, sales …
Can AI Order Takers Speed Up, Maintain, and Improve the Fast-Food Drive-Thru?
09 Wednesday Aug 2023
Posted in Chapter 06: Retail Market Strategy
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The current count stands at nine national fast-food chains that have announced, piloted, or more widely implemented artificial intelligence (AI)-powered …
Nutrition Advice, Counselling—and Drugs: Expanded Offerings from Some Weight Loss Firms
23 Sunday Jul 2023
Posted in Chapter 06: Retail Market Strategy
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The relatively new class of weight loss drugs, which feature semaglutide as an active ingredient, has made a massive difference …