Whereas once homemakers hosted Tupperware parties or sold Avon cosmetics to their neighbors to supplement their family income, today their …
Move Over Avon Lady, the Tweens Are Here
16 Wednesday Jul 2014
Category Archives: Chapter 06: Retail Market Strategy
Retailer Target Lost Its Way Under Ousted CEO Gregg Steinhafel
03 Thursday Jul 2014
In its heyday, Target distinguished itself from its competitors not by offering the lowest prices or the widest offerings but …
After Bribery Scandal, High-Level Departures at Walmart
01 Tuesday Jul 2014
Detailed criminal allegations against Walmart, indicating that it engaged in illicit and potentially illegal bribery in its efforts to expand …
Quirky, Cult-Like, Aspirational, but Affordable: The Rise and Rise of Trader Joe’s
20 Friday Jun 2014
The employees are wearing tropical shirts, the product labels feature puns and silly rhymes, and the manager goes by “Captain.” …
Monoprice Booms as Amazon for e-Stuff
18 Wednesday Jun 2014
The e-commerce retailer Monoprice has one primary goal: source and sell electronic accessories and equipment at the lowest cost possible. …
Retail Lessons for Today, Learned from PBS’ Mr. Selfridge
16 Monday Jun 2014
Posted in Chapter 06: Retail Market Strategy
Sometimes art imitates life, and sometimes, life should imitate that art. The Masterpiece Classics series Mr. Selfridge recounts the true …
Retail 2020: Reinventing Retailing-Once Again
23 Friday May 2014
Economic turmoil and technological advances are the two key factors that will reshape the retail landscape of the future. Retailers …
What is Wal-Mart Doing to Ramp up its E-Commerce Business?
05 Monday May 2014
As the largest retailer in the world, Wal-Mart’s online business only accounts for less than three percent of its overall …
The Good, the Bad, and the Ugly for Abercrombie
02 Friday May 2014
Abercrombie & Fitch, once known as the coolest brand on the block, has lost its touch with its young shoppers …
The Next Big Thing You Missed: Online Grocery Shopping Is Back, and This Time It’ll Work
30 Wednesday Apr 2014
In the early 2000’s, Webvan tried to sell groceries online and failed miserably. But today’s tech-savvy retailers are trying again. …
You must be logged in to post a comment.