02 Thursday Oct 2014
Posted in Chapter 06: Retail Market Strategy
Speed and distinctiveness. These are the new keys to selling to adolescent customers. Rather than sporting similarly logoed shirts and …
16 Tuesday Sep 2014
Among the troubling and ultimately damaging shifts undertaken by JCPenney in recent years, the varying amounts it dedicated to promoting …
16 Wednesday Jul 2014
Whereas once homemakers hosted Tupperware parties or sold Avon cosmetics to their neighbors to supplement their family income, today their …
03 Thursday Jul 2014
In its heyday, Target distinguished itself from its competitors not by offering the lowest prices or the widest offerings but …
01 Tuesday Jul 2014
Detailed criminal allegations against Walmart, indicating that it engaged in illicit and potentially illegal bribery in its efforts to expand …
20 Friday Jun 2014
The employees are wearing tropical shirts, the product labels feature puns and silly rhymes, and the manager goes by “Captain.” …
18 Wednesday Jun 2014
The e-commerce retailer Monoprice has one primary goal: source and sell electronic accessories and equipment at the lowest cost possible. …
16 Monday Jun 2014
Posted in Chapter 06: Retail Market Strategy
Sometimes art imitates life, and sometimes, life should imitate that art. The Masterpiece Classics series Mr. Selfridge recounts the true …
23 Friday May 2014
Economic turmoil and technological advances are the two key factors that will reshape the retail landscape of the future. Retailers …
05 Monday May 2014
As the largest retailer in the world, Wal-Mart’s online business only accounts for less than three percent of its overall …
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