05 Thursday Feb 2015
Posted in Chapter 06: Retail Market Strategy
Whereas the primary target markets for Nike and Lululemon have thus far been relatively distinct, moves by each company suggest …
27 Tuesday Jan 2015
According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …
21 Wednesday Jan 2015
Posted in Chapter 06: Retail Market Strategy
In these abstracts, we have been following closely the decision by the national drug store chain CVS to phase out …
19 Monday Jan 2015
With the growing recognition that approximately two-thirds of the decisions about home improvements are made by women, Home Depot has …
07 Wednesday Jan 2015
Posted in Chapter 06: Retail Market Strategy
The fast fashion market is dominated by retailers that originated outside the United States, and its continued growth appears likely …
30 Thursday Oct 2014
Facing dwindling sales trends and ever increasing competition on various fronts, especially from Amazon, Walmart is making innovation a priority. …
24 Friday Oct 2014
Walmart is a savvy observer of national trends. For example, it recently noted two parallel and prominent developments: First, the …
20 Monday Oct 2014
Posted in Chapter 06: Retail Market Strategy
Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
02 Thursday Oct 2014
Posted in Chapter 06: Retail Market Strategy
Speed and distinctiveness. These are the new keys to selling to adolescent customers. Rather than sporting similarly logoed shirts and …
16 Tuesday Sep 2014
Among the troubling and ultimately damaging shifts undertaken by JCPenney in recent years, the varying amounts it dedicated to promoting …
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