Noting the shifting balance of power, from brands and retailers toward consumers, at least one observer thinks there are four …
Four In-Store Trends Marketers Can’t Ignore in 2015
09 Monday Feb 2015
Category Archives: Chapter 06: Retail Market Strategy
Will Cross-Gender Stores Mean More for Lululemon or Nike?
05 Thursday Feb 2015
Posted in Chapter 06: Retail Market Strategy
Whereas the primary target markets for Nike and Lululemon have thus far been relatively distinct, moves by each company suggest …
Does P&G Need Retailers Anymore?
27 Tuesday Jan 2015
According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …
CVS Plays Hardball with Rival Drug Chains
21 Wednesday Jan 2015
Posted in Chapter 06: Retail Market Strategy
In these abstracts, we have been following closely the decision by the national drug store chain CVS to phase out …
How Appealing to Women Has Helped the Home Depot
19 Monday Jan 2015
With the growing recognition that approximately two-thirds of the decisions about home improvements are made by women, Home Depot has …
U.K. ‘Cheap Chic’ Chain Prepares to Make an Entrance in U.S.: Primark, Vowing Lower Prices than Rivals, Will Repurpose Sears Stores
07 Wednesday Jan 2015
Posted in Chapter 06: Retail Market Strategy
The fast fashion market is dominated by retailers that originated outside the United States, and its continued growth appears likely …
Wal-Mart Looks to Grow by Getting Smaller
30 Thursday Oct 2014
Facing dwindling sales trends and ever increasing competition on various fronts, especially from Amazon, Walmart is making innovation a priority. …
In Ambitious Bid, Walmart Seeks Foothold in Primary Care Services
24 Friday Oct 2014
Walmart is a savvy observer of national trends. For example, it recently noted two parallel and prominent developments: First, the …
Plugged-In Over Preppy: Teenagers Favor Tech Over Clothes
20 Monday Oct 2014
Posted in Chapter 06: Retail Market Strategy
Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
Not So Cool Anymore, Teen-Focused Retailers Like Abercrombie Try to Reinvent Themselves
02 Thursday Oct 2014
Posted in Chapter 06: Retail Market Strategy
Speed and distinctiveness. These are the new keys to selling to adolescent customers. Rather than sporting similarly logoed shirts and …
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