For sellers that make their products available through Amazon, finding the right level of independence is a constant struggle. Companies …
Sellers Need Amazon, But at What Cost?
13 Friday Mar 2015
Category Archives: Chapter 06: Retail Market Strategy
Four In-Store Trends Marketers Can’t Ignore in 2015
09 Monday Feb 2015
Noting the shifting balance of power, from brands and retailers toward consumers, at least one observer thinks there are four …
Will Cross-Gender Stores Mean More for Lululemon or Nike?
05 Thursday Feb 2015
Posted in Chapter 06: Retail Market Strategy
Whereas the primary target markets for Nike and Lululemon have thus far been relatively distinct, moves by each company suggest …
Does P&G Need Retailers Anymore?
27 Tuesday Jan 2015
According to Alex Tosolini, the senior vice president of global eBusiness at Procter & Gamble (P&G), “Our job is not …
CVS Plays Hardball with Rival Drug Chains
21 Wednesday Jan 2015
Posted in Chapter 06: Retail Market Strategy
In these abstracts, we have been following closely the decision by the national drug store chain CVS to phase out …
How Appealing to Women Has Helped the Home Depot
19 Monday Jan 2015
With the growing recognition that approximately two-thirds of the decisions about home improvements are made by women, Home Depot has …
U.K. ‘Cheap Chic’ Chain Prepares to Make an Entrance in U.S.: Primark, Vowing Lower Prices than Rivals, Will Repurpose Sears Stores
07 Wednesday Jan 2015
Posted in Chapter 06: Retail Market Strategy
The fast fashion market is dominated by retailers that originated outside the United States, and its continued growth appears likely …
Wal-Mart Looks to Grow by Getting Smaller
30 Thursday Oct 2014
Facing dwindling sales trends and ever increasing competition on various fronts, especially from Amazon, Walmart is making innovation a priority. …
In Ambitious Bid, Walmart Seeks Foothold in Primary Care Services
24 Friday Oct 2014
Walmart is a savvy observer of national trends. For example, it recently noted two parallel and prominent developments: First, the …
Plugged-In Over Preppy: Teenagers Favor Tech Over Clothes
20 Monday Oct 2014
Posted in Chapter 06: Retail Market Strategy
Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
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