The 74th country in which Starbucks will open shops is also the first place that anyone ever had the idea …
Can Starbucks Sell Espresso Back to Italians?
22 Monday Aug 2016
Posted in Chapter 06: Retail Market Strategy
Category Archives: Chapter 06: Retail Market Strategy
Do Vertical Retails Have a Customer Engagement Edge?
12 Friday Aug 2016
What enables retailers to engage their customers? Apparently, it entails selling a single, owned brand in dedicated stores, also known …
IKEA’s India Bet Runs into Thicket of Rules
23 Monday May 2016
Posted in Chapter 06: Retail Market Strategy
Tags
India has undergone a substantial and serious process of economic liberalization, allowing foreign countries to enter with far more latitude …
These Direct-to-Consumer Brands Are Disrupting the Beauty Industry
13 Friday May 2016
Many brands of beauty products have literally been around for centuries, following a business model that has not changed very …
Instagram and Pinterest Are Killing Gap, Abercrombie, & J. Crew
11 Wednesday May 2016
Tags
Abercrombie, Customer Buying Behavior, Instagram, J. Crew, Pinterest, Retail Market Strategy, The Gap
According to one retail innovation analyst and “Generation Z expert,” for young consumers today, “if it’s not shareable, it didn’t …
Apple Pushes to Bolster Market Share in India
04 Friday Mar 2016
Posted in Chapter 06: Retail Market Strategy
Tags
In its effort to ensure that iPhones become the smartphone of choice in Indian markets, Apple is covering virtually …
Walmart Plays Catch Up with Amazon
02 Tuesday Feb 2016
Tags
Amazon, Information Systems, Multichannel Retailing, Retail Market Strategy, Types of Retailers, Walmart
About 15 years ago, Walmart committed itself to Internet retailing. This year, it made the same commitment. But the environments …
The Slower You Shop, The More You Spend
29 Friday Jan 2016
If modern buyers can get everything they need, delivered to their door quickly and efficiently, without having to leave home, …
Will Sam’s New Plan Lead to Sustainable Growth?
27 Wednesday Jan 2016
Sam’s Club has a new strategic plan, and the changes associated with it already are evident throughout the discount chain’s …
Macy’s Has a Master Plan to Capture the Most Difficult Customers
25 Monday Jan 2016
Posted in Chapter 06: Retail Market Strategy
Faced with some surprising sales declines and threats to its status as the leading department store brand, Macy’s has determined …
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