For years, as competitors like Sears and JCPenney struggled, Macy’s has provided the example to emulate. With its strong customer …
Macy’s to Close 100 Stores as E-Rivals and Discounting Hit Legacy Retailers
21 Friday Oct 2016
Category Archives: Chapter 06: Retail Market Strategy
Patagonia’s Balancing Act: Chasing Mass-Market Appeal While Doing No Harm
10 Monday Oct 2016
Hikers, adventurers, and even just folks who want a good jacket have long trusted Patagonia to provide high-quality gear that …
Can Starbucks Sell Espresso Back to Italians?
22 Monday Aug 2016
Posted in Chapter 06: Retail Market Strategy
The 74th country in which Starbucks will open shops is also the first place that anyone ever had the idea …
Do Vertical Retails Have a Customer Engagement Edge?
12 Friday Aug 2016
What enables retailers to engage their customers? Apparently, it entails selling a single, owned brand in dedicated stores, also known …
IKEA’s India Bet Runs into Thicket of Rules
23 Monday May 2016
Posted in Chapter 06: Retail Market Strategy
Tags
India has undergone a substantial and serious process of economic liberalization, allowing foreign countries to enter with far more latitude …
These Direct-to-Consumer Brands Are Disrupting the Beauty Industry
13 Friday May 2016
Many brands of beauty products have literally been around for centuries, following a business model that has not changed very …
Instagram and Pinterest Are Killing Gap, Abercrombie, & J. Crew
11 Wednesday May 2016
Tags
Abercrombie, Customer Buying Behavior, Instagram, J. Crew, Pinterest, Retail Market Strategy, The Gap
According to one retail innovation analyst and “Generation Z expert,” for young consumers today, “if it’s not shareable, it didn’t …
Apple Pushes to Bolster Market Share in India
04 Friday Mar 2016
Posted in Chapter 06: Retail Market Strategy
Tags
In its effort to ensure that iPhones become the smartphone of choice in Indian markets, Apple is covering virtually …
Walmart Plays Catch Up with Amazon
02 Tuesday Feb 2016
Tags
Amazon, Information Systems, Multichannel Retailing, Retail Market Strategy, Types of Retailers, Walmart
About 15 years ago, Walmart committed itself to Internet retailing. This year, it made the same commitment. But the environments …
The Slower You Shop, The More You Spend
29 Friday Jan 2016
If modern buyers can get everything they need, delivered to their door quickly and efficiently, without having to leave home, …
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