Expanding internationally invariably requires some adjustments, so when IKEA began strategizing to enter the Indian market, it knew it would …
IKEA’s Strategy in India: If We Build It, They Will Come
27 Thursday Sep 2018
Category Archives: Chapter 13: Buying Merchandise
Designers Hope “Drops” Make You Shop
25 Tuesday Sep 2018
The pace of retailing is quickening, a trend that largely started in the fast-fashion sector. But the effects have spread, …
Why Your Local CVS Is Hiding the Candy and Tanning Oil
22 Tuesday Aug 2017
Three years ago, CVS Health Corp. removed tobacco products from its store. The change cost the chain $2 billion in …
As Sephora Adds Products, Rivalry Heats Up at Its Stores
17 Friday Feb 2017
Posted in Chapter 13: Buying Merchandise
For beauty brands, Sephora is both a blessing and a curse. For Esteé Lauder and L’Oreal for example, the cosmetic-focused …
Unilever Price Rises Herald Brexit Pain for British Consumers
03 Friday Feb 2017
In the aftermath of the Brexit vote, in which citizens of the United Kingdom decided to leave the European Union, …
Target to Test Vertical Farms in Stores
18 Wednesday Jan 2017
Posted in Chapter 13: Buying Merchandise
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Soon your favorite Target store may be sprouting something new: leafy green vegetables, potatoes, beetroot, and zucchini. Target’s Food + …
Happy Meal Fitness Trackers Are Now an Exercise in Crisis Management
02 Wednesday Nov 2016
Posted in Chapter 13: Buying Merchandise
When McDonald’s started putting Step-It trackers into Happy Meals, the idea was to help its young consumers be healthier. Instead, …
Birkenstock Quits Amazon in US After Counterfeit Surge
30 Friday Sep 2016
Posted in Chapter 13: Buying Merchandise
Counterfeiting is a serious problem for well-known and reputed brands. So serious, in fact, that it is causing Birkenstock, the …
Walmart and P&G: A $10 Billion Marriage Under Strain
25 Thursday Aug 2016
Posted in Chapter 13: Buying Merchandise
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When asked to comment on their relationship, representatives from Procter & Gamble (P&G) and Walmart have similarly polite responses, citing …
Luxury Perfume Makers Turn to Wal-Mart, Target
21 Thursday Jan 2016
Posted in Chapter 13: Buying Merchandise
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For many consumers who would never support illegal counterfeiting or unethical black markets, finding a great deal on a high-end …
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