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Ikea designs and produces its own products to sell, basing its design initiatives on its detailed insights into what customers …
Inside the Secretive, Long-Term Collaboration Between Sonos and Ikea
12 Wednesday Jun 2019
Category Archives: Chapter 13: Buying Merchandise
Men Ditch Suits, and Retailers Struggle to Adapt
29 Monday Apr 2019
Posted in Chapter 13: Buying Merchandise
When it comes to office wear, the trends are inescapable: Once businesspeople were expected to wear only tailored suits. Then …
TidBit: Walmart and Advance Auto Parts Join Forces Online
12 Wednesday Dec 2018
Posted in Chapter 13: Buying Merchandise, Retail Tidbits
Walmart wants to make a little of everything available for everyone. Continuing its trend of featuring dedicated, virtually separated stores …
Target’s Answer to Discounters Is an Even Cheaper Store Brand
27 Tuesday Nov 2018
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Store brands provide a unique means for retailers to signal their identity and strategy. Target’s most recent initiative in this …
REI Finds Audience for Used Gear
12 Monday Nov 2018
Posted in Chapter 13: Buying Merchandise
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Imagine you order yourself a new jacket from REI for your regular day hikes. The first day out, you realize …
What Will ‘A New Standard for Green Retail’ Mean for Starbucks’ Results?
07 Wednesday Nov 2018
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By 2025, Starbucks plans to have 10,000 “Greener Stores” in operation, each of them relying completely on renewable energy sources. …
Fred’s Amps Up the Treasure Hunt
05 Monday Nov 2018
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The deep discount retailer Fred’s already lists low prices in its stores, which span the southeastern United States. But to …
Walmart Just Wanted to Sell Pricey Outdoor Gear. Then ‘All Hell Broke Loose’
26 Friday Oct 2018
Posted in Chapter 13: Buying Merchandise
Outdoor enthusiasts love adventure, but the thrills and chills associated with a recent dustup among several outdoor brands, high-end retailers, …
Target’s Inside App Continually Crowdsources Design Ideas
05 Friday Oct 2018
Feedback from customers is undeniably valuable, but crowdsourcing efforts often appear disorganized or involve a single initiative, such that their …
IKEA’s Strategy in India: If We Build It, They Will Come
27 Thursday Sep 2018
Expanding internationally invariably requires some adjustments, so when IKEA began strategizing to enter the Indian market, it knew it would …
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