Whereas once homemakers hosted Tupperware parties or sold Avon cosmetics to their neighbors to supplement their family income, today their …
Move Over Avon Lady, the Tweens Are Here
16 Wednesday Jul 2014
Author Archives: Retailing Management
Reinventing the Mall
14 Monday Jul 2014
When shoppers with smartphones can access virtually any retail store they want from their homes, offices, or schools, getting them …
Social Media Fail to Live Up to Early Marketing Hype
10 Thursday Jul 2014
Posted in Chapter 15: Retail Communication Mix
When it comes to using social media to appeal to customers, marketers are starting to realize that more is not …
Online Retailers Are Selling More than Just Stuff; They’re Selling Eyeballs and Audiences
08 Tuesday Jul 2014
Posted in Chapter 15: Retail Communication Mix
In the early days of e-commerce, retailers worried about including too many ads on their sites, for fear that annoyed …
Retailer Target Lost Its Way Under Ousted CEO Gregg Steinhafel
03 Thursday Jul 2014
In its heyday, Target distinguished itself from its competitors not by offering the lowest prices or the widest offerings but …
After Bribery Scandal, High-Level Departures at Walmart
01 Tuesday Jul 2014
Detailed criminal allegations against Walmart, indicating that it engaged in illicit and potentially illegal bribery in its efforts to expand …
Amazon Escalates Its Battle Against Publishers
27 Friday Jun 2014
Posted in Chapter 13: Buying Merchandise
Tags
Who knew that the cultured world of literary retailing could start to look so much like a soap opera, filled …
It’s the Age of the Millennial: What that Means for Retail
24 Tuesday Jun 2014
Posted in Chapter 05: Customer Buying Behavior
Just when retailers had figured out how to appeal to the huge target market of Baby Boomers, along came their …
Quirky, Cult-Like, Aspirational, but Affordable: The Rise and Rise of Trader Joe’s
20 Friday Jun 2014
The employees are wearing tropical shirts, the product labels feature puns and silly rhymes, and the manager goes by “Captain.” …
Monoprice Booms as Amazon for e-Stuff
18 Wednesday Jun 2014
The e-commerce retailer Monoprice has one primary goal: source and sell electronic accessories and equipment at the lowest cost possible. …
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