As Millennials—defined as those born between the early 1980s and early 2000s—emerge as the largest age cohort, retailers continue to …
Marketers Are Sizing Up the Millennials
18 Thursday Sep 2014
Posted in Chapter 05: Customer Buying Behavior
Author Archives: Retailing Management
J.C. Penney Burnishes its Liz Claiborne Brand
16 Tuesday Sep 2014
Among the troubling and ultimately damaging shifts undertaken by JCPenney in recent years, the varying amounts it dedicated to promoting …
Love the Dress: Sharing Websites Are the Latest Must-Have for Fashion Retailers
12 Friday Sep 2014
Similar to the way that divisions between online and offline channels have tumbled, the latest developments in fashion-oriented multichannel retailing …
Hot 100 Retailers
10 Wednesday Sep 2014
Posted in Chapter 02: Types of Retailers
Each year, Kantar Research publishes a list of the 100 “hottest” operators in the retail market. Judging from the entries …
France Eliminates Midseason Retail Promotional Periods
08 Monday Sep 2014
Posted in Chapter 14: Retail Pricing
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In Europe, promotional sales are far more regulated than in the United States. In France for example, retailers have long …
Volatile Brew: Price-Matching and Social Media
04 Thursday Sep 2014
Posted in Chapter 14: Retail Pricing
To achieve its foundational promise of radically low prices, Dollar General often stocks only smaller sizes in its product lines. …
How Online Retailing is Impacting Retail Spaces
02 Tuesday Sep 2014
The impact of online retail channels on both customers and retailers in the past two decades has emerged in some …
What’s the Rush for Same-Day Delivery?
30 Wednesday Jul 2014
It isn’t just Amazon. Several notable retailers, including Walmart and eBay, also are pursuing the goal of same-day delivery, promising …
Home Depot: The Place to Go for Toilet Paper?
22 Tuesday Jul 2014
By paying attention to what consumers are actually buying in their stores, many big box retailers that previously sought to …
17 Minutes Defines Local
18 Friday Jul 2014
Posted in Chapter 09: Retail Site Location
A recent study provides some detailed insights about just how far consumers are willing to travel to access different types …
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