The proverbial last mile in supply chains—which refers to the point that the product transfers from the retailer’s possession to …
Modern Last Mile Options: Getting Products into Customers’ Hands in Novel and Varied Ways
29 Monday Mar 2021
Author Archives: Retailing Management
Migrating into Physical Locations: Allbirds’ Expanding Retail Flock
25 Thursday Mar 2021
When it first hatched, Allbirds was a direct-to-consumer, online brand, selling a single design of casual wool sneakers that it …
Fashion Editors Were the Original Influencers, So Why Not Leverage Their Insights for Retail?
23 Tuesday Mar 2021
When it comes to fashion and beauty trends, magazine editors still wield considerable influence. They help determine which shades, styles, …
Retail Tidbits: Canada Takes on Amazon to Promote Shopping Locally
19 Friday Mar 2021
Posted in Retail Tidbits
With their vast shipping and distribution operations, big retailers like Amazon and Walmart enjoyed increased sales throughout the COVID-19 pandemic, …
Scanning the Growing Uses of QR Codes
17 Wednesday Mar 2021
Are they efficient or clunky and overengineered? Are they for purchases and commerce or for entertainment? Do they educate or …
The Shift to the Suburbs: A Consumer Trend in Housing, Working, and Buying
15 Monday Mar 2021
Posted in Chapter 05: Customer Buying Behavior
For some businesses that are enjoying increased sales from stay-at-home workers and families, the immediate, if perhaps surprising, explanation is …
A Team-Oriented Employment Model in Walmart Stores
17 Wednesday Feb 2021
In changing the titles and responsibilities of the people working in its stores, Walmart is attempting to reenvision what it …
Independent Cafés, Big Name Brands, and Coffee Supply Chains: Shifts with COVID-19
11 Thursday Feb 2021
The United States has long been a coffee culture, and in recent decades, consumers’ embrace of the drink has helped …
Piggybacking on Prime Day: How Target Is Trying to Use Amazon’s Biggest Sale to Its Advantage
09 Tuesday Feb 2021
Posted in Chapter 06: Retail Market Strategy
Each year, Amazon’s Prime Day sale is a big deal—both in terms of the savings available to customers and with …
Locking Up Distribution Options: Lowe’s Embraces New Options for In-Store Pickups
05 Friday Feb 2021
Even before the COVID-19 pandemic, Lowe’s had noted an uptick in the number of consumers purchasing online and then picking …
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