17 Wednesday Nov 2021
Posted in Chapter 05: Customer Buying Behavior
Let’s start with the question in the title: Do people need the new Apple Polishing Cloth? The answer actually is …
15 Monday Nov 2021
For the segment of shoppers determined to find deals on the products they buy, whether in their everyday practices or when …
11 Thursday Nov 2021
Posted in Chapter 06: Retail Market Strategy
A global brand, with locations everywhere in the world, needs to take any rebranding effort cautiously. It’s a lot of …
05 Friday Nov 2021
Posted in Retail Tidbits
Theft is an eternal, expensive, irritating problem for retailers. But beyond simple shoplifting, organized crime rings that target specific retailers …
03 Wednesday Nov 2021
It’s long been clear that Amazon wants to dominate pretty much every retail sector, segment, and assortment. Despite its start …
01 Monday Nov 2021
Posted in Chapter 18: Customer Service
Advanced technologies that allow for remote and socially distanced interactions between consumers and [retailers/service providers] have been a boon during …
28 Thursday Oct 2021
The effects of the COVID-19 virus on supply chain operations were immediately and clearly evident to consumers who struggled to …
26 Tuesday Oct 2021
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Retailers are constantly trying out new ideas for attracting shoppers. Even seemingly foundational designs might get questioned, if the retailer …
22 Friday Oct 2021
Posted in Chapter 18: Customer Service
The health and wellness service sectors have been expanding for a while, and the coronavirus has hastened that growth, due …
20 Wednesday Oct 2021
Posted in Retail Tidbits
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For marketers and pricing managers, the benefits of odd price endings have long seemed like a given. According to a …
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