Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …
Do You Like Shopping Online or in the Store? Hybrid Shoppers Say, Why Not Both?
27 Thursday Jan 2022
Posted in Chapter 05: Customer Buying Behavior
27 Thursday Jan 2022
Posted in Chapter 05: Customer Buying Behavior
Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …
24 Monday Jan 2022
You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …
19 Wednesday Jan 2022
Does the real world seem like a terrible place sometimes? Are you simply spending too much time struggling through it …
13 Monday Dec 2021
Posted in Chapter 14: Retail Pricing
Retail shrinkage often gets attributed to relatively mild or nonviolent issues: poor inventory practices, mistaken discounts, and so forth. But …
09 Thursday Dec 2021
Posted in Retail Tidbits
Tags
When Peloton and Lululemon broke up—that is, legally terminated their existing cobranding relationship—it seemed like a polite, conventional split between …
07 Tuesday Dec 2021
Like a lot of holidays, Singles Day was created as a marketing stunt: On November 11 (or 11/11, such that …
01 Wednesday Dec 2021
Posted in Chapter 07: Financial Strategy
When, why, and how is it ethical to charge different prices to different customers? These questions are prominent and pressing …
29 Monday Nov 2021
Posted in Chapter 07: Financial Strategy
For retailers that aim to attract, acquire, and retain the largest pool of customers possible, a key prerequisite is making …
25 Thursday Nov 2021
Posted in Retail Tidbits, Uncategorized
Tags
Acknowledging that the predictions are preliminary and might never come to fruition, some observers claim that the next big move …
23 Tuesday Nov 2021
Posted in Chapter 05: Customer Buying Behavior
Lots of uncontrollable elements influence retail sales; lately, we’ve been focused largely on the unpredictable and vast effects of the …
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