Costco’s Kirkland Signature house brand brought in more than $59 billion in sales in 2021. That’s up from $52 billion …
Costco’s Big, Expansive Kirkland Signature Brand Is a Big, Huge Hit
14 Thursday Apr 2022
14 Thursday Apr 2022
Costco’s Kirkland Signature house brand brought in more than $59 billion in sales in 2021. That’s up from $52 billion …
12 Tuesday Apr 2022
Posted in Retail Tidbits
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As we noted in an abstract from early in the pandemic (“No Flights, No Passengers, No Retail?”), the drastic travel …
08 Friday Apr 2022
Posted in Chapter 07: Financial Strategy
When retailers announce their plans to cut costs, the next line in the press release or annual report usually describes …
06 Wednesday Apr 2022
Posted in Chapter 15: Retail Communication Mix
It’s nearly an annual game in itself: Which commercial broadcast during Super Bowl LVI was the best, the most talked …
15 Tuesday Feb 2022
Posted in Chapter 06: Retail Market Strategy
For companies going global, the BRIC countries have long been focal targets—growing, increasingly open and welcoming regions in which they …
09 Wednesday Feb 2022
Following the invasion of Ukraine by Russian forces, the United States, its NATO allies, and various other countries imposed strict …
03 Thursday Feb 2022
Posted in Chapter 07: Financial Strategy
Last year certainly had its ups and downs, but for Walmart, it was mostly up, up, up. The nation’s largest …
01 Tuesday Feb 2022
Posted in Chapter 05: Customer Buying Behavior
Who’s the boss, and how can Hugo Boss get them to wear its clothes again? These are the pressing questions …
27 Thursday Jan 2022
Posted in Chapter 05: Customer Buying Behavior
Back in the day, if you wanted to buy something—a dress, say, or some tomatoes, or a car—you had to …
24 Monday Jan 2022
You might not always understand your computer, but increasingly, it understands you. The specific field of artificial intelligence (AI) that …
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