Are robots everywhere? At times, it certainly seems so, and the contemporary marketing environment is no exception. From the front …
For Better or For Worse, Robots Are Taking Over
27 Monday Feb 2023
Author Archives: Retailing Management
IKEA is Becoming Circular: How Companies Are Extending Product Lifespans
22 Wednesday Feb 2023
Posted in Chapter 06: Retail Market Strategy
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
Trusting Environmentally Safe Marketing Claims Remains Unsafe for Consumers
20 Monday Feb 2023
Posted in Chapter 06: Retail Market Strategy
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Costco advertises its Kirkland Albacore Tuna as “dolphin safe,” seeking to appeal to environmentally conscious and animal-loving consumers. Only this …
TikTok Social Listening: Chasing Virality
15 Wednesday Feb 2023
TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
Uber Eats Put out a Halloween Film that’s Scarily Good
13 Monday Feb 2023
Posted in Uncategorized
For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …
Independent Bookstores Find Renewed Success After the Pandemic
08 Wednesday Feb 2023
In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …
Here’s Why Hotels Want to Spy on You
06 Monday Feb 2023
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Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …
Retailing Tidbit: Nike’s “Footballverse” is Finding the World’s Best Soccer Player… without Messi?
01 Wednesday Feb 2023
Posted in Chapter 15: Retail Communication Mix
Before the actual soccer matches of this year’s World Cup, Nike released a super fun and inventive—and long, at almost …
Retailing Tidbit: Do Fine Jewelry Customers Care About Sustainability? Prada Thinks So
30 Monday Jan 2023
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Sustainable fashion is all the rage, and now fine jewelry may be getting in on the trend. Prada—the ultra-fancy, trend-setting …
Retailing Tidbit: Target and Marks & Spencer are Making Luxury Goods Affordable
25 Wednesday Jan 2023
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As we have recounted previously in these abstracts, Target was something of a game-changer when it came to introducing luxury, …
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