Banana Republic is spreading the love with its recent marketing campaign.  During Valentine’s Day, Banana Republic partnered with Match.com to host eight in-store meet and greet events for Match.com subscribers in San Francisco, New York, and Chicago.  This event was part of Banana Republic’s efforts to expand its consumer base.

Banana Republic also invited authors to share their own personal love stories on Banana Republic’s social media channels.  One author, Joy Cho, recreated her first date with her husband wearing Banana Republic clothing and posted it via Facebook, Instagram, Twitter, and Pinterest.

Discussion Question:

Why do you think that Banana Republic established a partnership with Match.com?

 

SOURCE: Renee Frojo, San Francisco Business Times, February 15, 2013