Barton Weitz

Barton Weitz, PhD, received an undergraduate degree in electrical engineering from MIT and an MBA and a Ph.D. in business administration from Stanford University. He has been a member of the faculty at the UCLA Graduate School of Business and the Wharton School at the University of Pennsylvania and is presently the JCPenny Emeritus Eminent Scholar Chair in Retail Management in the Warrington College of Business Administration at the University of Florida.

193x257_BartWeitz_2634Professor Weitz in the founder of the David F. Miller Center for Retailing Education and Research at the University of Florida ( The activities of the center are supported by contributions from 35 retailers and firms supporting the retail industry, including JCPenny, Macy’s, Walmart, Office Depot, Walgreens, Home Depot, Target, and Brown Shoe, and the International Council of Shopping Centers. Each year, the center places more than 250 undergraduates in paid summer internships and management trainee positions with retail firms and funds research on retailing issues and problems.

Professor Weitz has won awards for teaching excellence and made numerous presentations to industry and academic groups. He has published more than 50 articles in leading academic journals on channel relationships, electronic retailing, store design, salesperson effectiveness, and sales force and human resource management. His research has been recognized with two Louis Stern Awards for his contributions to channel management research and a Paul Root Award for the Journal of Marketing article that makes the greatest contribution to marketing practice. He serves on the editorial review boards of the Journal of Retailing, Journal of Marketing, International Journal of Research in Marketing, and  Journal of Marketing Research. He is a former editor of the Journal of Marketing Research. 

Professor Weitz, has been the chair of the American Marketing Association and a member of the board of directors of the National Retail Federation, the National Retail Foundation, and the American Marketing Association. in 1989, he was honored as the AMA/Irwin Distinguished Educator in recognition of his contributions to the marketing discipline. He was selected by the National Retail Federation as Retail Educator of the Year in 2005 and has been recognized for lifetime achievements by American Marketing Association Retailing, Sales, and Inter-Organizational Special Interests Groups.

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