Videos

Amazon.com: Four Major Challenges Ahead 

With Amazon.com having recently celebrated its 20th anniversary, the WSJ takes a look at four major challenges the e-commerce company faces on its road ahead.

 

Kenneth Cole on Social Responsibility 

Kenneth Cole, Kenneth Cole Productions, discusses raising his brand’s profile by staying on the course of social responsibility and the impact of social media.

 

Nordstrom does Instagram—on the Roof

Ever wondered what a 15-story-tall Instagram post would look like? Nordstrom installed a gigantic 3D installation on the roof of its downtown Seattle flagship to mark the beginning of its annual anniversary sale.

 

Amazon’s ‘Prime Day’ Bonus 

Gene Munster, Piper Jaffray analyst, says a lot of people showed up for Amazon’s big online sale, adding about two percent to unit growth.

 

TJX Should Buy Macy’s 

CNBC contributor Jan Kniffen, J Rogers Kniffen Worldwide CEO, gives his thoughts on Macy’s business strategy.

 

Google Unveils ‘Buy’ Button 

Google unveils “buy” button for mobile search ads.

 

Happy Summer Vacation, Time to Shop for Back to School

It may be the dog days of summer, but back-to-school shopping is already in full swing. International Council of Shopping Centers’ Mike Kercheval and WSJ’s Tanya Rivero discuss where people are shopping and why they plan to spend more this year.

 

Square Thinks Big 

Electronic payment provider Square Inc. is thinking big with its latest solution release. It is targeting enterprise needs of larger merchants with the new Employee Management solution.

 

Boston Smaht: Target Adds Local Flavor to Clothing

Target has hired designer Todd Snyder to localize some of its clothing products and win back the trust of customers.

 

Retail Sales Data Disappoints 

Americans are not spending as much as expected and that key component of economic activity could impact the Fed’s interest rate decision.

 

Wal-Mart Goes After Amazon 

Wal-Mart is taking direct aim at Amazon’s Prime Day. The “Fast Money” traders say this makes Wal-Mart relevant in the online world.

 

Starbucks Pushes Plan to Hire 100,000 Young Workers 

Starbucks is teaming up with more than a dozen companies in a pledge to increase hiring of young, mostly black and Latino workers over the next three years.

 

Why Apple Dominates Smartphone Profits 

Apple sells less than 20% of smartphones but takes in 92% of global smartphone profits, as other makers struggle to break even.

 

US wholesale Inventories Rise

CNBC’s Rick Santelli reports the latest news on wholesale trade.

 

Slicing into Apple’s Watch

New data from Slice Intelligence cites U.S. online sales of the Apple Watch have slid by a whopping 90 percent since its April launch.

 

Brands Embrace Superheroes to Boost Sales 

After vanquishing the box office, Marvel’s superheroes are tackling a new challenge: Madison Avenue. Brands like Kiehl’s and Kimberly-Clark have teamed up with Marvel to develop unique comics or TV ads to help market products.

 

Fiat-Chrysler beats Ford in retail sales 

CNBC’s Phil LeBeau reports Fiat-Chrysler had a big June outselling Ford on a retail basis for the first time ever.

 

Wal-Mart Pulls Confederate Flags From Store Shelves 

Wal-Mart announced it will remove all products featuring the Confederate flag from its shelves and its website.

 

Why Does Shopping Make You Happy? 

Modest financial rewards make consumers happier and less stressed – both emotionally and biologically, according to a new study.

 

Everything Happens On The Floor In A Retail Space 

It’s important to balance not only the flooring product selection but also color consistency across materials, employee and customer comfort, risk management, slip-and-fall issues, branding, sustainability and more.

 

 Whole Foods: New store concept to be called ‘365 by Whole Foods Market’ 

Whole Foods Market unveiled the name of its new banner of smaller, value-focused and millenial-targeted stores:  “365 by Whole Foods Market.”

 

Hermès Birkin Bag Sells for Record $222K At Auction 

A fuchsia Hermès Birkin bag set a record as the most expensive handbag ever sold at auction, fetching nearly $222,000 at Christie’s Hong Kong sale.

 

“Mini Law Lesson: How Brands Can (and Can’t) Use Periscope” 

The live-streaming app available through Twitter offers great potential for reaching customers. But there are some legal limits that brands would be well advised to keep in mind before they start posting.

 

April Retail Sales Come In Flat; Is It Time to Worry? 

After April retail sales came in surprisingly unchanged, is it time for investors to be worried about the pace of U.S. economic growth?

 

Revolving Doors and ROI 

Revolving doors can provide measurable ROI for retail and hospitality – way beyond the widely recognized energy savings from reduced air infiltration.

 

One-Stop Shopping

Managing one partner can make retail design and construction that much easier.

 

Dove’s Latest “Real Beauty” Video 

There is a door marked “Beautiful,” and there is a door marked “Average.” Which one do women all over the world choose, and why? Which one would you choose?

 

 

Walmart to its Suppliers: Cut Your Prices 

Walmart has a clear message to the companies that manufacture the products it sells: Stop marketing those products, then use the saved costs to lower their prices.

 

FedEx Delivered on Christmas to Ensure On-Time Delivery 

A discussion of the efforts UPS and FedEx undertook to make sure shoppers had their orders delivered in time for the holidays.

 

Amazon launches one-hour mobile delivery in Manhattan

Prime Now, the newest benefit for Amazon Prime members, offers one-hour delivery on tens of thousands of products through a mobile app.

 

Millennials and the Rise of the “Experience Economy”

One of the few traits that characterizes nearly everyone in the broad Millennial cohort is their preference to spend their money to gain experiences, rather than to accumulate more stuff. And this preference may be spreading to other generations too.

 

iPhones Sell Out: What It Means for Consumers, Marketers

An interview with the CEO of the marketing company 140 Proof about the upcoming release of the iPhone6 and 6+, the Apple Watch, and Apple pay.

 

Wyndam, “We Are All Explorers”

An inspirational campaign by a hotel chain, looking to make customers’ journeys “worth remembering.”

 

Forget Likes and Sales: Seek Insights from Social Media

Forget about “likes” for a second. Gary Vaynerchuk said during his presentation at the Ad Age Digital Conference that he often puts content on social media solely for the purpose of getting insights.

 

The Big Easy’s Comeback 

Discussion of how New Orleans recovered from the PR disaster after the Deep Water Horizon oil spill.

 

Amazon Prime Price Increase 

Amazon has increased the price of membership in its loyalty program, Prime, from $79 to $99 per year in the US. Is this a good move?

 

Worst Ad of 2013? Check out Samsung’s 

Is this ad from Samsung the worst of 2013? You decide.

 

Titanfall Trailer 

A trailer for the game Titanfall for Xbox One.

 

Can a Computer Choose Your Clothes For You?

A review of the new technology in e-tailing: try-at-home clothing.

 

Barcelona: The World’s First Smart City 

Integrating the Internet of Everything (IoE) into all aspects of its city, Barcelona is the first smart city.

  • Use with Chapter 3, “Multichannel Retailing,” Chapter 5, “Retail Market Strategy,” Chapter 7, “Retail Locations” and Chapter 8, “Retail Site Location”
  • 3:50 minutes
  • https://www.youtube.com/watch?v=TCbvxb5t5_8  

 

Marks & Spencer’s Social Media Wall 2013

How do you keep your employees up-to-date on what your customers are saying through social media? Make a social media wall.

  • Use with Chapters 3, “Multichannel Retailing,” Chapter 11, and Chapter 18, “Customer Service”
  • 1:48 minutes
  • http://vimeo.com/64142290

 

 Google’s Project Glass 

Google is taking emergent reality and 24/7 access to the internet a large step further with the development of smart-glasses

 

Is the iPad Mini Overpriced? 

Apple has finally decided to compete directly with the Kindle Fire and Google Nexus by launching a smaller, mini version of its iPad, but it’s priced considerably higher than both its competitors. With components valued at $188, why are they launching the iPad mini with a $329 price tag?

 

Big Wheels for Adults 

This video takes a fun look at how one company builds on nostalgia to produce a Big Wheels bike for adults looking to reconnect with their childhood.

 

 

Travel Agents Hang On 

Kayak, Travelocity, Expedia, Orbitz… Is there a place in the 21st Century Marketplace for travel agents? Mike Batt, head of hospitality firm Travel Leaders Group, discusses the niche market that travel agents can fill.

 

Will Netflix Go the Way of Blockbuster? 

Gina Keating, author of Netflixed: The Epic Battle for America’s Eyeballs discusses the origins of Netflix and whether CEO Reed Hastings will be able to keep the company afloat.

 

#FirstWorldProblems Hashtag Killer 10/9/12

This social media campaign ran 2012 – 2013 and is an excellent example of how non-profits can leverage social media to drive awareness and increase donations.

 

Chinese E-Commerce Set to Triple in Three to Five Years 

With Chinese e-commerce projected to triple over the next three to five years, massive logistic issues will arise for companies trying to meet this demand.

 

Amazon Steps Up Its Game Against Netflix 

Amazon has struck a new deal with Epix, meaning that for the first time they’ll be able to give Netflix real competition.

 

Call Someone Who Cares 

U.S. Cellular uses an innovative social marketing initiative to provide customized songs to non-customers complaining about their carrier on Twitter.

 

There’s a Battle in the Cloud for Your Business 

Discussion of the emerging online data storage services market.

 

Triple Sorry 

When OB Tampons had an interruption in production of their popular tampons, they needed to provide an apology to their loyal customers that would be unforgettable and convince them to give them another chance. To this end, more than 100,000 women received a music video personalized with their name and a coupon via email.

  • Use with Chapter 5, “Retail Market Strategy,” Chapter 11, “Customer Relationship Management,” and Chapter 18, “Customer Service”
  • 2:02 minutes
  • http://vimeo.com/33449844

 

New Textbook Rivalry: Microsoft vs Apple 

The next great fight between technology giants Microsoft and Apple may be over textbook market.

 

How Can Movie Theaters Fight Growing Popularity of Home Theaters?

AMC’s answer to slipping theater sales? Cushier seats have the possibility of double traffic at the theater chain.

 

The Man behind Facebook’s Marketing 

A discussion of Facebook’s new advertising strategy.

 

LocalResponse 

LocalResponse combines the location of a person with twitter so that ads can be increasingly more targeted.

 

Exclusive Merchandise 

Department stores are differentiating their products by having the designers change their products slightly.  The resulting slightly changed product becomes an “exclusive” to the retailer.

 

Mobile Commerce 

Google discusses its new Google Wallet and how mobile commerce is becoming a big part of retailing.

 

United Airlines Pilots have iPads 

United Airlines will have all of the information that pilots would otherwise access on their laptops. The airline wants its pilots to not have to carry their laptops with them.

 

Home Depot Online 

Home Depot is dedicated to its multichannel strategy.

 

Tesco in Korea 

Tesco creates virtual stores in Korea. Koreans can shop while they wait for the Subway.

 

The Future of Retail 

A look at how retailing will change (and stay the same) in the coming years.

 

Jay-Z and Bing Scavenger Hunt 

Droga5 staged a month long “transmedia” scavenger hunt to promote Bing and Jay-Z’s new memoir Decoded.

 

Lady Gaga’s Unique Marketing 

Lady Gaga discusses the pricing of digital music and the marketing of her brand.

 

Google Wallet 

The Nexus One smartphone now has contactless payments.

 

Thrillist CEO 

This video talks about the business of Thrillist.com.

 

Groupon 

Not all of the deals offered on Groupon are really a good discount.  Some deals are higher priced on Groupon than they are offered at to the public.

 

eBay Acquires GSI Commerce

eBay acquires GSI Commerce which works with 180 retailers.  This move will help eBay compete better with Amazon.

 

Google changes Algorithm 

Google changes its search algorithm to produce better search results for consumers.

 

Worth It?: Groupon 

 This video describes how Groupon.com works.

 

Bad Eating 

A study showed that people that are unemployed have poor eating habits.

 

Counterfeits 

Fake goods cost retailers $250 billion per year. It is much easier for counterfeiters to sell directly to customers online.

 

Kiva Robots at Amazon’s Distribution Centers 

How does Amazon manage to ship so many orders so quickly? They have automated a great deal of their distribution centers with Kiva robots to speed product picking. Video is an excellent demonstration of the robots.

 

The Cost of Zero 

Dan Ariely talks about the power of retailers giving away free product.

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