There’s a lot of customer psychology that goes into designing stores. Understanding how customers are likely to behave when they enter a store is key. That way, shop owners can design their stores with customers’ preferences in mind and, ultimately, boost their sales. 

For example, it’s important to know that 90% of shoppers turn right when they enter stores. Thus, many shop owners find it wise to put their most important merchandise off to the right. Or, consider the fact that customers spend up to 12% more in stores that have plants. That’s why many shop owners experiment with living green walls. 

Perhaps the most important way to connect with customers is at the checkout counter. In addition to finding the best POS system to speed the checkout process along, store owners should also display impulse items there. (A whopping 84% of Americans admit to making impulse purchases!) 

Fundera created a retail store design guide to understanding the ins and outs of customers’ shopping habits.

Infographic attributed to fundera.com