Retailers can gather, analyze, and use more detailed and extensive customer information than ever before. But should they? Recent events …
The Retailer’s Guide to Big Data
18 Monday May 2015
18 Monday May 2015
Retailers can gather, analyze, and use more detailed and extensive customer information than ever before. But should they? Recent events …
26 Thursday Feb 2015
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Many grocery retailers maintain loyalty programs that offer discounts on certain items or cash back on related fuel purchases. But …
14 Tuesday Oct 2014
The responses of retailers to customers who return frequently or in large volumes vary widely. Some continue to embrace the …
17 Monday Feb 2014
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Airlines have finally invested in technology that allows them to use the tremendous amount of customer data that they already …
14 Tuesday Jan 2014
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CVS is working hard to develop more strategic personalization efforts with its ExtraCare customers. CVS recently announced that it will …
18 Wednesday Dec 2013
B&Q is the U.K.’s largest home improvement and garden center retailer. B&Q recently announced that it will begin testing variable …
04 Monday Nov 2013
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Retailers are taking drastic measures to compete with Amazon. One strategic initiative, known as Ship from Store, turns store locations …
01 Tuesday Oct 2013
Tags
Amazon, Customer Relationship Management, Multichannel Retailing, Retail Market Strategy, Supply Chain Management
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Jeff Bezos dominates a room when he enters, with an explosive voice, boisterous manner, and complete look of total confidence. …
24 Tuesday Sep 2013
In the beginning of the summer, Shaw’s supermarkets in New England greeted customers at the door and asked them to …
05 Thursday Sep 2013
Restaurants used to use loyalty programs as a tool for promoting repeat visits; now restaurants are supplementing these programs by …