10 Tuesday Oct 2023
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The colors included in its standard 64-crayon box might have shifted a little over time, but the perception of Crayola …
05 Thursday Oct 2023
Posted in Chapter 03: Digital Retailing
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The TikTok Shop is about to drop. Having long ago figured out how to monetize the content that appears on …
03 Tuesday Oct 2023
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If a consumer buys a particular brand while shopping at Sam’s Club, should that sale be attributed prior promotional campaigns, …
30 Wednesday Aug 2023
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For movie theaters, some indicators are looking up as the post–COVID-19 economy continues to emerge. At AMC for example, sales …
27 Sunday Aug 2023
Posted in Chapter 07: Financial Strategy, Retail Tidbits
In Europe, the LVMH conglomerate is responsible for the vast majority of the luxury market; its name refers to Louis …
23 Wednesday Aug 2023
Posted in Chapter 15: Retail Communication Mix
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In retail media networks, retailers post advertising by other market actors, sharing their marketing communications with customers who are visiting …
20 Sunday Aug 2023
Posted in Chapter 08: Retail Locations
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It is not as if ALDI’s plans to expand in the United States were a surprise. It had announced that …
16 Wednesday Aug 2023
Posted in Chapter 14: Retail Pricing
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We previously reported on regulatory efforts by the Biden administration to restrict the imposition of hidden, mandatory junk fees by …
13 Sunday Aug 2023
Posted in Chapter 05: Customer Buying Behavior
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For retailers, shoplifting may have always been a concern, but the challenge also is growing disproportionately and to potentially unsustainable …
09 Wednesday Aug 2023
Posted in Chapter 06: Retail Market Strategy
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The current count stands at nine national fast-food chains that have announced, piloted, or more widely implemented artificial intelligence (AI)-powered …