Local retailers have to find a way to differentiate themselves from their larger competitors and put themselves on the map for customers, and many local retailers have literally done just that.  There is now new technology that allows small retailers to upload floor plans of their stores to mapping apps.  When customers search maps for local businesses, the retailer’s location will come up.  Customers can also use the technology to look at floor plans of a store and figure out exactly where the store is if it is inside a larger building. Some retailers are even including information like the store’s inventory or the best route customers should take to get to the store.

Large companies like Nokia and Google have been working on these types of apps for a while, but haven’t had enough mapping data; now the initiatives are picking up steam.  Businesses can upload their floor plans to Google and Nokia for free inclusion.  Then, when customers search the navigation system, the store shows up on the map as well as a visual cue about what customers can find inside.  Although larger stores use this technology, it is especially helpful for smaller retailers to gain an edge on competitors.

Discussion Question:

What GIS apps are retailers using to lure customers into their stores?

 

SOURCE: Amy Westervelt, Wall Street Journal, November 27, 2013